Date: 03/07/2025
Okay, this “Marketing Against The Grain” episode with Barbara Jovanovic sounds incredibly relevant to what we’re all trying to do: leveraging AI to streamline and scale. The core idea? Barbara runs a six-figure content marketing agency with *zero* human employees, relying entirely on AI and strategic prompting. The video breaks down how she uses tools like ChatGPT and OpenAI, and – crucially – *how* she uses them, with a focus on prompt engineering to maximize efficiency and output.
The value here isn’t just theoretical. Think about it: we’re constantly looking for ways to automate content creation, optimize marketing workflows, and reduce operational costs. This video provides a real-world example of someone who’s actually *doing* it. The timestamps even show sections on content staffing costs overview and improving AI prompt efficiency, hitting right at some of the biggest pain points when deciding to scale or automate. And the fact that she’s sharing her top 20 AI prompts? That’s gold!
Honestly, what makes this inspiring is the practical, hands-on approach. It’s not just about the *possibility* of AI; it’s about the *reality* of AI driving a successful business. It’s proof that the time we spend learning prompt engineering and exploring these tools isn’t just a cool experiment; it’s a potentially game-changing investment. Downloading those 20 AI prompts is definitely on my to-do list! I can already envision adapting some of these to automate SEO keyword research for content.